Different markets. Different pressures. Better decisions start with evidence.
The business questions are different. But the underlying challenge is the same: making important decisions with an incomplete view of consumers and markets.
Kasi combines proprietary African consumer intelligence, applied AI and experienced analysts to help organisations understand changing behaviour, investigate opportunities and make evidence-backed decisions.
Banks have extensive internal data on accounts, transactions, lending and deposits.
But internal data alone may not reveal how consumers feel about their financial futures, which financial pressures they face or how their needs are evolving beyond their existing banking relationships.
Consumer goods companies track sales, distribution, promotions and market share.
But these measures do not always explain how household priorities are changing, which categories face affordability pressures or why consumers choose different products and retail channels.
A leading FMCG company in Kenya
Strategic Research
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Telecommunications and media businesses operate in markets where affordability, technology adoption, content preferences and consumer expectations can shift quickly.
Internal usage data shows engagement with your services. External consumer intelligence can provide a broader perspective on needs, preferences and competing priorities.
“Your timely market insights have been invaluable for our quarterly meetings… We've seen a significant increase in the quality and depth of the materials you provide…”
Dicomm McCann, a marketing agency
Intelligence Office
Read the case studyStarNews Mobile
Strategic Research
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Economists, investment analysts and financial institutions use macroeconomic data, company disclosures and market indicators to assess economic developments.
But these sources do not always capture household expectations, perceived financial stress or changing consumer behaviour directly.
“Our partnership with Kasi adds much value to our existing African data… The availability of Kasi CCI via Eikon, DataStream and Feeds will provide the global financial community with expanded coverage into Africa…”
London Stock Exchange Group (LSEG)
DataHub
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Entering a new market, developing a product portfolio or choosing growth priorities requires more than population statistics and macroeconomic forecasts.
Organisations need to understand consumer needs, financial conditions, purchasing behaviours and the differences between target segments.
Governments, development organisations and public institutions need evidence to understand economic pressures, financial inclusion, consumer experiences and emerging social challenges.
National statistics provide essential context. Consumer surveys can add perspectives on perceptions, experiences and behaviours.
“KASI Insight have conducted numerous field work studies for us across the continent and due to their pan-African reach, they can penetrate markets that other research agencies are unable to reach… In many instances, Kasi were given very tight deadlines to complete the work – yet they delivered without fail.”
A global health and development foundation
Strategic Research
Read the case studyFCDO Africa Communications Hub, British High Commission
Strategic Research
Read the case studyLondon Stock Exchange Group (LSEG)
DataHub
Read the case studyA global health and development foundation
Strategic Research
Read the case studyFCDO Africa Communications Hub, British High Commission
Strategic Research
Read the case studyDicomm McCann, a marketing agency
Intelligence Office
Read the case studyA leading FMCG company in Kenya
Strategic Research
Read the case studyStarNews Mobile
Strategic Research
Read the case study| Your situation | Kasi solution |
|---|---|
| “I need credible external evidence for a meeting.” | Rapid Insights: Snapshot |
| “I need to understand a market or performance change.” | Rapid Insights: Deep Dive |
| “I need to evaluate competing strategic opportunities.” | Rapid Insights: Decision Analysis |
| “These questions arise throughout the year.” | Intelligence Office |
| “I need an existing market report.” | Intelligence Reports |
| “Our analysts need proprietary datasets.” | DataHub |
| “We need new evidence for a specific decision.” | Strategic Research |
We begin by understanding the question and assessing the available evidence. We then recommend the appropriate service, analytical scope and next step.
Kasi continuously develops proprietary consumer intelligence across African markets.
Selected indicators allow organisations to examine changes over time.
Consumer confidence, affordability, financial behaviour and purchasing patterns affect decisions across multiple industries.
We combine technology with experienced analysts to investigate questions and interpret findings.
Our outputs focus on what the evidence shows, what it may suggest and where uncertainty remains.
A bank deciding which customers to prioritise. An FMCG company investigating changing demand. A telecom operator developing a new service. An investor assessing consumer sentiment. A strategy team evaluating a new market.
Different questions. One starting point. Tell us what you're trying to understand or decide. We'll help identify the relevant evidence and recommend an appropriate approach.
