Mapping the voices that shape UK–Africa relations
How Kasi helps UK government communicators identify the individuals, organisations and media shaping perceptions of UK–Africa relations, through fieldwork, stakeholder mapping and analysis.
Outcomes
- Influential individuals, organisations and media channels identified and profiled
- Fieldwork studies across the continent
- A relationship continuing four years after the first engagement
The question
To craft campaigns and communication strategies that engage African stakeholders effectively, UK government teams needed to understand which voices have the largest impact on UK–Africa relationships in key markets on the continent.
The approach
Kasi and UK government teams work together using a data-driven approach that combines data analytics, stakeholder mapping and in-depth research. Drawing on Kasi's pan-African fieldwork network, the work identifies and profiles the influential individuals, organisations and media channels that shape perceptions and drive discussion of UK–Africa relations.
The outcome
The intelligence helps UK government teams tailor their communication strategies, engage key stakeholders and strengthen their diplomatic outreach across the continent, supporting the UK's position as a trusted partner in Africa's development.
“The FCDO Africa Communications Hub has benefited immensely from our relationship with Kasi Insight, a relationship that we continue to maintain 4 years on from our initial service procurement. KASI Insight have conducted numerous field work studies for us across the continent and due to their pan-African reach, they can penetrate markets that other research agencies are unable to reach. Kasi Insight are a full-service agency, and we entrust them to conduct field work studies, analyse and compile results for us. In many instances, Kasi were given very tight deadlines to complete the work – yet they delivered without fail. With their friendly and personable attitudes, I have developed a personal relationship with the KASI team that goes beyond business and client. I am happy to recommend KASI Insight at any opportunity I get.”