“My CEO needs credible market evidence for an upcoming meeting.”
You have the internal numbers. You need an independent consumer and market perspective to strengthen your presentation.
Decision Intelligence for Africa
Kasi combines proprietary African consumer intelligence, applied AI and deep market expertise to turn complex market questions into evidence-backed business decisions.
Start with your business challenge
What's the question your business needs answered?
“Our performance is changing, but nobody agrees on why.”
Sales, marketing and finance have different explanations. You need to understand what's driving the change before deciding what to do.
“We have several growth opportunities. Which should we prioritise?”
Resources are limited and the decision matters. You need an evidence-based comparison of opportunities, risks and trade-offs.
“We face important market questions throughout the year.”
You need an intelligence partner who understands your business and can support management decisions continuously.
“Our analysts need reliable African consumer data.”
You have the analytical capability. You need proprietary datasets, historical series and relevant updates.
“The evidence we need doesn't exist yet.”
Your business decision requires new consumer interviews, surveys, fieldwork or specialised research.
Kasi Strategic Research
Purpose-built evidence for consequential decisions.
Explore Strategic ResearchOur solutions
Different business needs. One intelligence advantage.
Rapid Insights
Your business question. Our data. Answers in days.
Tailored analysis using existing Kasi proprietary intelligence, delivered in days rather than waiting for a new research study.
From US$1,500
Explore Rapid InsightsIntelligence Office
Important business questions don't arrive once a year.
Ongoing analyst-led intelligence support for organisations that need external consumer and market evidence throughout the year.
Annual engagements from US$25,000
Explore Intelligence OfficeIntelligence Reports
Your next strategy shouldn't begin with a blank page.
Ready-to-use consumer, market and sector intelligence for planning, research and executive decision-making.
Reports from US$1,499
Browse ReportsDataHub
Your models are only as useful as the evidence behind them.
License selected proprietary African consumer datasets and historical indicators for your institution's analytical applications.
Annual licences from US$15,000
Explore DataHubStrategic Research
When the evidence doesn't exist, we help you create it.
Purpose-built primary research designed to answer business questions that existing information cannot adequately address.
Engagements from US$10,000
Explore Strategic ResearchOur clients
Trusted by organisations working across Africa.
Many organisations have adopted Kasi's research approach to understand the markets in Africa.
Financial services
Consumer goods
Consulting
Marketing agencies
Telco & tech
Government & NGOs
Others
Client perspectives
What clients say about working with Kasi.
“Your timely market insights have been invaluable for our quarterly meetings… We've seen a significant increase in the quality and depth of the materials you provide…”
“Our partnership with Kasi adds much value to our existing African data… The availability of Kasi CCI via Eikon, DataStream and Feeds will provide the global financial community with expanded coverage into Africa…”
“KASI Insight have conducted numerous field work studies for us across the continent and due to their pan-African reach, they can penetrate markets that other research agencies are unable to reach… In many instances, Kasi were given very tight deadlines to complete the work – yet they delivered without fail.”
The Kasi advantage
We build the evidence before your question arrives.
Most research starts when a client commissions a study.
Kasi continuously develops proprietary consumer intelligence across African markets, creating an evidence base that can be analysed when important business questions arise.
Original evidence
Consumer intelligence collected directly across African markets.
Historical perspective
Longitudinal indicators that help distinguish emerging shifts from longer-term patterns.
Applied intelligence
Technology and AI support data processing, evidence discovery and analytical efficiency.
Human interpretation
Experienced analysts assess findings, limitations and implications for your business.
Decision relevance
Every engagement starts with the business question, not the dataset or questionnaire.
Proprietary data Applied AI Human expertise Decision Intelligence
How Kasi WorksThe evidence behind the answers
Intelligence built for African market realities.
Our proprietary evidence base covers consumer sentiment, household financial pressures, purchasing behaviour, brand perceptions and other market dynamics.
Consumer Confidence
Understand changes in consumer expectations and sentiment.
Cost of Living
Track household financial pressures and affordability.
Financial Freedom
Explore saving, borrowing and financial resilience.
Consumer Basket
Examine what consumers purchase and how patterns differ.
Retail Demand
Identify changes in category-level consumer demand signals.
Share of Wallet
Understand household spending allocation.
Banking & Brand Intelligence
Explore financial-service behaviour and competitive perceptions.
Explore Our Intelligence
Dataset availability, historical comparability and geographic coverage vary. Kasi confirms suitability for each analytical use case.
Who we work with
Intelligence for the decisions your industry faces.
Banking & Financial Services
Which customer segments should we prioritise? How are savings, borrowing and financial stress changing?
FMCG & Retail
Which categories are gaining or losing demand? How are household pressures reshaping purchasing behaviour?
Telecommunications & Media
How are consumer preferences, affordability and engagement patterns evolving?
Investors & Financial Institutions
How can consumer-level indicators complement economic research, forecasting and investment analysis?
Corporate Strategy & Market Expansion
Which markets, customers and opportunities deserve further investment?
Development & Public Institutions
How are consumer experiences, economic expectations and financial behaviours evolving?
How Kasi works
From business question to evidence-backed decision.
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01
Define the question
We clarify what your organisation needs to understand or decide.
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02
Discover the evidence
We identify relevant existing Kasi data and assess whether it adequately answers the question.
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03
Analyse the signals
We investigate trends, segments, comparisons and potential explanations.
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04
Interpret what matters
We distinguish findings from assumptions and explain business implications.
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05
Support the decision
We deliver the appropriate output: a focused insight, strategic analysis, ongoing intelligence, licensed data or new research.
Learn How Kasi Works
When existing evidence is insufficient, we recommend a suitable primary research approach.
Institutional credibility
Built for business decisions. Relevant to institutional analysis.
Kasi consumer intelligence has been distributed through established financial information channels, including Bloomberg-related initiatives and Refinitiv Eikon.
Our data also supports institutional conversations around economic indicators, investment research and analytical applications.
Explore Institutional DataDistribution channels
- Bloomberg-related initiatives
- Refinitiv Eikon
Availability through individual platforms, coverage and licensing rights depend on the applicable distribution arrangements.
Ask Kasi
What decision are you trying to make?
You don't need to know which Kasi dataset to request.
You don't need to commission a study before discovering whether the evidence already exists.
Tell us what your business needs to understand, and we'll recommend the appropriate approach.
Your business question. Our intelligence. A clearer way forward.