Rapid Custom Research
Focused research to address a clearly defined evidence gap.
From US$10,000
Discuss Rapid Custom ResearchKasi Strategic Research
When the evidence doesn't exist, we help you create it.
Purpose-built research for consequential business decisions.
You're entering a market. Developing a new proposition. Evaluating customer needs. Investigating brand performance.
Existing evidence provides useful context, but critical questions remain unanswered.
Kasi Strategic Research designs and executes primary research to close those evidence gaps.
The business questions we investigate
Market Opportunity
“Is there enough demand to justify entering this market?”
Product and Proposition Development
“Will customers value our new offering?”
Customer Experience
“Why are customers dissatisfied or leaving?”
Brand and Competitive Positioning
“How do consumers perceive us relative to competitors?”
Retail and Channel Strategy
“Where and how do our target consumers prefer to buy?”
Consumer Segmentation
“Which customers should we prioritise, and why?”
Research options
Strategic Research
Deeper investigation supporting an important commercial initiative.
From US$25,000
Discuss Strategic ResearchMulti-Market Research
Coordinated research across multiple countries or consumer markets.
From US$50,000
Discuss Multi-Market ResearchClient perspectives
What Strategic Research clients say
“KASI Insight have conducted numerous field work studies for us across the continent and due to their pan-African reach, they can penetrate markets that other research agencies are unable to reach… In many instances, Kasi were given very tight deadlines to complete the work – yet they delivered without fail.”
See it in practice
Strategic Research in practice
Development & Public Institutions
Health and social research to inform programmes and policy
A global health and development foundation
- The challenge
- Build evidence on adolescent girls' participation in sport, attitudes to feminine hygiene products, and COVID-19.
- The result
- Findings that informed programmes, awareness campaigns and public health responses.
Strategic Research
Read the case studyDevelopment & Public Institutions
Mapping the voices that shape UK–Africa relations
FCDO Africa Communications Hub, British High Commission
- The challenge
- Understand which voices have the greatest influence on UK–Africa relations in key African markets.
- The result
- Stakeholder intelligence that informs tailored communication strategies and diplomatic engagement.
Strategic Research
Read the case studyFMCG & Retail
Standing out on the shelf in Kenya's crowded cooking oil market
A leading FMCG company in Kenya
- The challenge
- Differentiate a cooking oil brand among more than 30 competitors, with packaging as a key purchase driver.
- The result
- Packaging and product refinements grounded in consumer evidence.
Strategic Research
Read the case studyTelecommunications & Media
User personas and concept testing for a mobile entertainment platform
StarNews Mobile
- The challenge
- Understand young mobile and web users across six African markets and test a new product concept.
- The result
- Detailed user personas and market-level concept feedback to guide product refinement and expansion.
Strategic Research
Read the case studyWe don't start from zero.
Before recommending new fieldwork, we assess whether existing Kasi intelligence can inform the question.
We then design the appropriate methodology, conduct the required research and translate findings into business implications.
Scope, methodology, sampling, timeline and pricing are agreed before commencement.
Ask Kasi
What decision are you trying to make?
Tell us what your business needs to understand, and we'll recommend the appropriate approach.