Bringing African consumer confidence data to global financial markets
How a global financial data company added the monthly Kasi Consumer Confidence Index to its African coverage, giving markets comparable consumer data across 21 African countries.
Outcomes
- Monthly Kasi CCI covering 21 African countries
- Composite index and sub-indices on conditions, expectations, finances, investment and jobs
- Available via Eikon, DataStream and Feeds
The question
The financial data company needed reliable and timely economic indicators for Africa to strengthen forecasting, analysis and planning. It required comprehensive data on consumer sentiment, economic prospects and purchasing behaviour across African markets.
The approach
Kasi provides access to the Kasi Consumer Confidence Index (Kasi CCI), a monthly survey of urban consumers in the continent's largest economies. The index offers regionally comparable, consistent data across 21 African countries, with a composite index and detailed sub-indices covering current conditions, expectations, finances, investment and jobs.
The outcome
The Kasi CCI strengthens the company's analytical offering for a wide range of users: financial institutions, retailers, manufacturers, policymakers, economists, commodity and FX desks, equity and fixed income desks, central banks and government agencies. It supports data-driven decisions, risk management and investment decisions across African markets.
“Our partnership with Kasi adds much value to our existing African data. Africa, as one of the fastest growing economies in the world, is garnering interest from the global financial markets. The availability of Kasi CCI via Eikon, DataStream and Feeds will provide the global financial community with expanded coverage into Africa…”