Kasi Intelligence Reports

Your next strategy shouldn't begin with a blank page.

Ready-to-use market and consumer intelligence.

You're preparing a country plan, reviewing a sector or evaluating a new market.

You need credible evidence, but not necessarily a commissioned research project.

Kasi Intelligence Reports brings together proprietary consumer indicators, historical trends and analytical interpretation in publications designed for professional decision-making.

“We need a credible market perspective before our planning meeting.”

Consider a regional marketing director preparing a 2027 strategy. The team has sales forecasts, internal performance reports and industry commentary. But important questions remain:

“Are consumers becoming more optimistic or cautious?”

“Which household pressures are changing purchasing behaviour?”

“Which categories and consumer segments deserve closer attention?”

“What developments could affect next year’s plans?”

Purchase an existing intelligence report that brings together relevant consumer evidence, historical comparisons and business implications in one structured publication.

What each report delivers

Executive

“I need a substantial market perspective for strategic planning.”

An integrated intelligence report designed to inform strategic discussions, market priorities and planning decisions.

Typical content: Integrated analysis, scenario considerations where supported, strategic implications, risks and priority questions for management.

For senior executives, strategy teams and investors evaluating important developments and opportunities.

From US$1,499

Discuss Executive

Explore intelligence by topic

  • Country Consumer Outlooks
  • Financial Behaviour
  • Consumer Demand
  • Retail & FMCG
  • Market Trends
  • Sector Intelligence

How professionals use Kasi reports

Country planning

“What should our leadership team know about the consumer outlook in the DRC?”

A country manager preparing the annual plan needs an independent view of consumer confidence, household financial pressures and purchasing behaviour.

Relevant product: Country Consumer Outlook Report

Category strategy

“Which changes in consumer demand should influence our 2027 category priorities?”

An FMCG planning team wants to identify meaningful category and consumer trends before finalising its plans.

Relevant product: Consumer Demand or Retail Outlook Report

Financial services

“How are household financial priorities and investment behaviours evolving?”

A bank or asset manager wants an independent consumer perspective to inform product and customer strategy.

Relevant product: Consumer Financial Behaviour Report

Market familiarisation

“We are considering an African market we don’t yet understand well.”

A corporate development team needs an initial evidence-based market overview before investing in a more detailed assessment.

Relevant product: Country or Sector Intelligence Report

Built on original evidence, not recycled commentary.

Original consumer evidence

Our publications draw on Kasi’s proprietary consumer datasets rather than relying exclusively on public commentary.

Historical perspective

Where comparable data exists, we examine changes over time rather than interpreting a single observation in isolation.

Business relevance

We connect consumer evidence to practical implications for planning, investment, marketing and strategy.

Transparent evidence

Reports identify relevant data periods, market coverage, analytical limitations and methodological considerations.

Accessible intelligence

Choose a ready-made report rather than commissioning analysis when an existing publication already addresses your needs.

From browsing to insight in five steps

  1. 01

    Browse available intelligence

    Select a country, industry, consumer theme or business question.

  2. 02

    Review the report description

    Check the publication date, coverage, key topics, contents and available preview.

  3. 03

    Choose the appropriate edition

    Select Essential, Professional or Executive based on the depth required.

  4. 04

    Purchase and access the report

    Receive the publication in the stated format under the applicable usage terms.

  5. 05

    Go further when necessary

    If your question requires additional segmentation, a more recent cut of the data or a tailored analysis, ask about Kasi Rapid Insights.

The report is a starting point, not a limitation.

A published report may reveal a trend that matters specifically to your organisation. You might then ask: “Does this pattern differ by age or income?” “How does our target consumer segment compare with the national trend?” “What does this imply for our product strategy?”

Kasi Rapid Insights can investigate eligible follow-up questions using existing proprietary data. Start with the report. Go deeper when the business question requires it.

Reports are priced from US$1,499. Report availability, edition content, publication frequency, coverage and usage rights vary by title.

Ask Kasi

What decision are you trying to make?

Tell us what your business needs to understand, and we'll recommend the appropriate approach.